W2M is a global provider of tourism services belonging to the Iberostar Group. With a presence in 175 countries, it offers accommodation, transfers, excursions, circuits and handling services. Its main clients are tour operators, wholesalers, OTAs, bed banks and travel agencies.
At ético, we support them in the group’s sustainability strategy.
Sustainability is a cross-cutting aspect that affects all business areas and that, in the case of W2M, serves to influence the entire value chain.
One of the first actions of this project was a training plan for all the talents of the organisation to incorporate sustainability into day-to-day decision-making.