ARTIEM
Project purpose
To create a sustainability report that captures the company’s essence and purpose, clearly and structurally integrating the actions implemented throughout the hotel chain.
Why was the project created?
ARTIEM Hotels, a Menorcan chain with five hotels in Spain (three in Menorca, one in Madrid, and one in Asturias), has a clear purpose: to inspire people to be happy. Sustainability has always been a key pillar in their operations, and they wanted to start communicating their actions externally. Ético proposed the creation of an engaging and structured sustainability report that reflected their commitment and consolidated all the actions undertaken.
Project phases
To create ARTIEM Hotels’ sustainability report, we followed a structured process in several phases, ensuring the document accurately reflected their commitment and all the actions carried out.
The project began with an initial meeting with the leadership team, where we defined objectives, scope, and key information to be included in the report. During this phase, we aligned expectations and established a work plan with timelines and responsibilities.
Throughout the process, we maintained constant contact with each manager, collecting detailed information on the sustainability initiatives implemented in the hotels. Additionally, we requested and analyzed evidence and data supporting each action, ensuring transparency and credibility in the final document.
Once the information was gathered, we designed a clear and coherent structure for the report, following the Global Reporting Initiative (GRI) standards and organizing the content into strategic sections for easy reading and understanding. We then drafted the content, ensuring a tone aligned with ARTIEM Hotels’ identity and an engaging narrative highlighting their sustainability impact.
In parallel, we worked in coordination with the marketing team to ensure the report had an attractive, professional design aligned with the brand image.
Finally, after a review and adjustments process, we delivered the sustainability report, providing ARTIEM Hotels with a clear and effective tool to communicate their sustainability commitment to customers, partners, and investors.
Achieved benefits
The creation of the sustainability report has strengthened ARTIEM Hotels’ transparency and communication of their sustainability initiatives, providing clear and structured access to relevant information. This process has not only facilitated the dissemination of the company’s efforts but has also served to consolidate all actions into a single document.
Additionally, the report has become a key tool for sharing annual progress and achievements in sustainability with different stakeholders, reinforcing trust and commitment to their purpose.