New regulations in the Balearic Islands require hotels to have a circularity plan. This plan is currently created manually, which is why ético proposed to Quotta the development of a technological tool that would allow hotels to create this plan more smoothly and assess their impact on the destination.

Design of the Circularity Module
: The first step was to draft the module’s structure, defining the key elements that would enable hotels to create their Circularity Plan easily and effectively. For this:

We worked alongside the Quotta team to design an intuitive and functional tool.

We advised developers on technical implementation, ensuring the platform integrated sustainability criteria efficiently.

We provided our expertise in circularity, analyzing how the tool could reflect and measure hotels’ impact on tourist destinations.

We optimized the module’s usability to ensure that any user, regardless of prior sustainability knowledge, could easily complete the plan.

Brand Identity and Strategy Development:
 In addition to the module’s technological conceptualization, we supported Quotta in building a strong identity for their new product. To achieve this:

We defined key claims, ensuring the message was clear, appealing, and aligned with the product’s purpose.

We developed the visual identity, including graphic design and key branding elements.

We created commercial materials such as presentations and strategic documentation for client acquisition.

We crafted a storytelling narrative that effectively explained the module’s purpose and benefits.

We designed an editorial calendar with content aligned to the product’s communication and market positioning.


This holistic approach not only led to the development of an innovative tech tool but also ensured its strategic positioning in the market, guaranteeing its adoption and success among hotels seeking to optimize their sustainability management.