SA FONT BLAVA - Creación de Contenido Web
The Ruiz family bought this land in the 1970s. Grandfather Luis and Grandmother Sella built this farm with their own hands, helped by friends and family.
Sa Font Blava is the fruit of the family effort made over the years where grandfather, father and grandson have spreed their knowledge of more than 80 years of experience in the tourism sector.
On this farm they work as a family showing the values that they have learned for years.
During the evolution process, they have incorporated sustainability into this homestay.
At ético, we helped them in the challenge of transmitting the philosophy of this holiday accommodation, through their communication channels.
Communication through values
The people who make up the organisation are a reflection of the company’s values. Through conversations with the owners of Sa Font Blava Eco – Finca, we identified that tradition, sustainability, honesty, service and companionship are the foundations that make up this place to spend the holidays.
At ético, we contributed our knowledge so that the Farm will find its voice when communicating with its potential clients.
The reflection of Purpose through storytelling
Family values are very present in Sa Font Blava and, at ético we helped them to transmit their identity through communication.
After contacting the heart and essence of this family business, we identified the actions and values that they could share with their potential clients. We reviewed the texts of the web to align the identity of the accommodation with the brand communication and we created the content of the Sustainability section of the web.
In addition, we generated articles to be distributed through their social networks and we advised them on different sustainability actions that they could still carry out.
In this project, communication seeks to be the inspiration for which travellers decide to book at Sa Font Blava Eco-Finca. Showing the commitment of this accommodation to create more sustainable places reflects the good work of its hosts and means a competitive advantage over its competitors.
The reflection of Purpose through storytelling
Family values are very present in Sa Font Blava and, at ético we helped them to transmit their identity through communication.
After contacting the heart and essence of this family business, we identified the actions and values that they could share with their potential clients. We reviewed the texts of the web to align the identity of the accommodation with the brand communication and we created the content of the Sustainability section of the web.
In addition, we generated articles to be distributed through their social networks and we advised them on different sustainability actions that they could still carry out.
In this project, communication seeks to be the inspiration for which travellers decide to book at Sa Font Blava Eco-Finca. Showing the commitment of this accommodation to create more sustainable places reflects the good work of its hosts and means a competitive advantage over its competitors.
We join you on the way.
If you want to know more about how to help your environment through
Sustainability and improve the results of your organisation, do not hesitate to get in touch.
We want to meet people who, like us, believe in (and create) more Sustainable and Healthy environments.
Do not hesitate to write to us!